Most websites unintentionally block out huge portions of their potential audience, and Google is taking note.
Here’s what founders, marketers, and product leads should know:
1. Search engines look for it
Google prioritizes websites that offer great user experiences to everyone - including users with disabilities.
A study of 10,000 websites found that pages with stronger accessibility practices:
- Got 23% more organic traffic
- Ranked for 27% more keywords
Why? Because accessible sites are easier for both users and search engines to understand.
More accessible = more visible.
2. Reaching more people
Many people can’t use your website - not because they don’t want to, but because it wasn’t built with them in mind.
1 in 4 people live with vision impairment
1 in 6 globally have some form of disability
70–80% of these are invisible (e.g. hearing loss, dyslexia, ADHD, epilepsy)
These users won’t complain. They’ll just leave.
They’re the customers you’re quietly losing - probably every day.
3. Trust matters as well
Accessible websites feel more professional and trustworthy - and that translates into better engagement and more conversions.
Visitors stay longer and bounce less
They're more likely to buy or sign up when they feel supported
You avoid legal risk and unlock new markets (ADA, EAA, ACA)
Accessibility isn’t just ethical - it’s strategic. It allows you to win in performance, trust, and reach.
Think better UX, stronger SEO, improved brand perception, and long-term revenue.
How Accessibility Improves SEO
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Formamind Accessibility team
Sometimes people think of a11y as an unnecessary thing, that only blind people need, and that is where you miss out. Here are the benefits of making your website more accessible.
