AI in Google Ads Campaigns

AI is changing how bidding, targeting and ad copy work. Teams that use it deliberately spend less and get more, and stop depending on an agency to understand their own account.

• In-house marketing teams
• Growth and performance leads
• Founders running their own ads

1. Where AI genuinely helps in a campaign, and where it does not
2. Writing and iterating headlines, descriptions and ad copy with Claude
3. Building keyword sets, match types and negative keywords
4. Reading search-term reports to find wasted spend and propose bid and budget changes
5. Structuring campaigns and ad groups with AI assistance

• Audit a Google Ads account and see where budget is wasted
• Use AI across the campaign lifecycle deliberately, and know where it gets in the way
• Write and iterate ad copy with Claude
• Brief and hold an agency accountable with confidence

• A reusable account-audit checklist
• A set of prompts and workflows your team can use the next day

Led by the Formamind specialists who run these campaigns day to day.

Duration

Around 2-3 hours

Delivery

On-site or remote

Group size

Flexible, tailored to your team

Languages

Polish, English, German